β Glossary
Pivot
A structured course correction designed to test a new fundamental hypothesis about the product, strategy, or growth engine.
A pivot is not abandoning your idea β it's keeping one foot planted while rotating to find what works. Famous pivots: YouTube (dating video site β video platform), Slack (gaming company β workplace chat), Instagram (location check-in app β photo sharing), Twitter (podcast platform β microblogging). The key is knowing when to pivot: when your metrics consistently show that users don't value what you've built, despite multiple iterations.