Glossary
MVP (Minimum Viable Product)
The simplest version of a product that can be released to test a core business hypothesis with real users.
Product-Market Fit (PMF)
The degree to which a product satisfies a strong market demand. When users love your product so much that it grows organically.
TAM / SAM / SOM
Three nested measures of market size: Total Addressable Market, Serviceable Addressable Market, and Serviceable Obtainable Market.
Founder-Market Fit
How well a founder's skills, experience, and passion align with the market they're building for.
Lean Startup
A methodology for developing businesses that emphasizes rapid experimentation, validated learning, and iterative product development.
Pivot
A structured course correction designed to test a new fundamental hypothesis about the product, strategy, or growth engine.
Burn Rate
The rate at which a company spends its cash reserves before generating positive cash flow.
Moat (Competitive Moat)
A sustainable competitive advantage that protects a business from competitors, like a medieval castle's moat.
Churn Rate
The percentage of customers who stop using a product or cancel their subscription during a given time period.
Bootstrapping
Building and growing a business using only personal savings and revenue, without external investors.
Unit Economics
The direct revenues and costs associated with a particular business model expressed on a per-unit basis.
Idea Validation
The process of testing and confirming that a business idea addresses a real market need before significant investment.